Reference

Net Return Marketing

Net Return Marketing is a performance based marketing company that offers a number of services related to pay per click marketing campaigns. By taking a multi-tiered approach to PPC management, Net Return Marketing is able to create a successful campaign that will achieve the best results possible.

By being a performance based PPC management company, for example, the professionals at Net Return Marketing only get paid if a client's PPC campaign is successful. In fact, if a client does not see results from the campaign, that client does not have to pay anything for the services Net Return Marketing provided.

Unlike many other PPC management companies, Net Return Marketing also provides its clients with an honest assessment of what can and cannot be done to help the company achieve better pay per click results. Since the company's compensation depends upon whether or not the campaign is a success, Net Return Marketing will only work with those companies that have true marketing potential. That way, no one's time and money is wasted on a campaign that is not likely to be a success.

By bringing together several of the most talented optimization professionals in the industry, Net Return Marketing is able to offer professional services that yield results. In addition, since staff paychecks are determined by the success of the client's PPC campaign, clients can take comfort in knowing that each staff member is 100% vested in the success of the campaign.

CMS

A content management system (CMS) is a system used to manage the content of a Web site. Content management systems are deployed primarily for interactive use by a potentially large number of contributors. For example, the software for the website Wikipedia is based on a wiki, which is a particular type of content management system. For the purposes of this page, Content Management means Web Content Management. Other related forms of content management are listed below.

The content managed includes computer files, image media, audio files, electronic documents and web content. The idea behind a CMS is to make these files available inter-office, as well as over the web. A Content Management System would most often be used as an archive as well. Many companies use a CMS to store files in a non-proprietary form. Companies use a CMS to share files with ease, as most systems use server-based software, even further broadening file availability. As shown below, many Content Management Systems include a feature for Web Content, and some have a feature for a "workflow process."

Joomla

The Joomla package consists of many different parts, which are built to be as modular as possible, allowing extensions and integrations to be made easily. An example of such are extensions called "Plugins".(Previously known as "Mambots".) Plugins are background extensions that extend Joomla with new functionality. The WikiBot, for example, allows the author of Joomla content to use "Wikitags" in Joomla articles which will auto-create dynamic hyperlinks to Wikipedia articles when displayed. There are over 2,300 extensions for Joomla available via the Extensions Directory, a site that OpenSourceMatters runs as an official directory of extensions.

In addition to Plugins, more comprehensive extensions are available. "Components" allow webmasters to perform such tasks as build a community by expanding user features, backup a website, translate content and create URLS that are more friendly to search engines. "Modules" perform such tasks as displaying a calendar or allowing custom code like Google AdSense etc to be inserted within the base Joomla code.

Static vs Dynamic

There are many static websites on the Internet, you won’t be able to tell immediately if it is static, but the chances are, if the site looks basic and is for a smaller company, and simply delivers information without any bells and whistles, it could be a static website. Static websites can only really be updated by someone with a knowledge of website development. Static websites are still used by many smaller companies to get a web presence.

Disadvantages of static websites

Requires web development expertise to update site
Site not as useful for the user
Content can become stagnant

Dynamic sites have numerous advantages. At a basic level, a dynamic website can give the website owner the ability to simply update and add new content to the site. For example, news and events could be posted to the site through a simple user interface. Dynamic features of a site are only limited by imagination. Some examples of dynamic website features could be: content management system, e-commerce system, bulletin / discussion boards, intranet or extranet facilities, ability for clients or users to upload documents, ability for administrators or users to create content or add information to a site (dynamic publishing).

Advantages of dynamic websites

Much more functional website
Much easier to update
New content brings people back to the site and helps in the search engines
Can work as a system to allow staff or users to collaborate

Meta Tags

Meta elements provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site.

They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are explored to provide a user's site with a higher ranking on search engines. In the mid to late 1990s, search engines were reliant on meta data to correctly classify a web page and webmasters quickly learned the commercial significance of having the right meta element, as it frequently led to a high ranking in the search engines — and thus, high traffic to the web site.

As search engine traffic achieved greater significance in online marketing plans, consultants were brought in who were well versed in how search engines perceive a web site. These consultants used a variety of techniques (legitimate and otherwise) to improve ranking for their clients.

Meta elements have significantly less effect on search engine results pages today than they did in the 1990s and their utility has decreased dramatically as search engine robots have become more sophisticated. This is due in part to the nearly infinite re-occurrence (keyword stuffing) of meta elements and/or to attempts by unscrupulous website placement consultants to manipulate (spamdexing) or otherwise circumvent search engine ranking algorithms.

While search engine optimization can improve search engine ranking, consumers of such services should be careful to employ only reputable providers. Given the extraordinary competition and technological craftsmanship required for top search engine placement, the implication of the term "search engine optimization" has deteriorated over the last decade. Where it once implied crafting a website into a state of search engine perfection, for the average consumer it now implies something on the order of making a website search engine tolerable.

Major search engine robots are more likely to quantify such extant factors as the volume of incoming links from related websites, quantity and quality of content, technical precision of source code, spelling, functional v. broken hyperlinks, volume and consistency of searches and/or viewer traffic, time within website, page views, revisits, click-throughs, technical user-features, uniqueness, redundancy, relevance, advertising revenue yield, freshness, geography, language and other intrinsic characteristics.

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Google has a great section about SEO and rankings here

iFrames

IFrame (from inline frame) is an HTML element which makes it possible to embed another HTML document inside the main document.

The size of the IFrame is specified in the surrounding HTML page, so that the surrounding page can already be presented in the browser while the IFrame is still being loaded. The IFrame behaves much like an inline image and the user can scroll it out of view. On the other hand, the IFrame can contain its own scroll bar, independent of the surrounding page's scroll bar.

While regular frames are typically used to logically subdivide the content of one website, IFrames are more commonly used to insert content (for instance an advertisement) from another website into the current page.

The issue that results from an iframe is that the page being framed isn’t referenced by search engines. Also, there is a problem with them when it comes to screen resolutions. What you see on your screen will almost definitely look different on someone else’s screen and as a result, the iframe that “works” on your screen may not work at all on someone else’s.